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Industries we have segmented and served:

bulet Business Services                                              bulet Digital Content

bulet Education                                                          bulet Electronics

bulet Entertainment                                                   bulet Entertainment Venue

bulet Internet/Computers                                           bulet Language Learning

bulet Mobile                                                               bulet Publishing

bulet Real Estate                                                        bulet Retail

bulet Self Improvement                                             bulet Sports

bulet Travel

Mobile Entertainment Company:  “What types of entertainment are most appealing to our customers and what features and functionality do they value most?”

Vantage Point Segmentation found that there was an incremental $180 in lifetime revenue that could be gained from target customers of the mobile company.

Results

  • Validated current segments but discovered much higher monthly wallet spend than anticipated
  • Gained a missing detailed understanding of their customers’ current usage of premium mobile features and functionality
  • Justified the creation of additional personalizable mobile content for consumer use and distribution
  • Illustrated that over 80% of targets had a high likelihood of purchasing the new service
  • Helped formulate product features and rank them according to importance to their customers
  • Determined the key marketing messages that best resonated with prospects and customers.

Leading Internet Educational Products Company:  “What educational subjects do our customers value most and what types of formats are the interested in using for remote learning?”

Vantage Point Segmentation found that certain segments of the client’s customers spent over $1000 per year in educational products and that educational customers typically buy more than 2 products per year and also discovered key cross sell opportunities to increase revenue and customer LTV.

Results

  • Validated current segments but discovered 2 high value/hi spend segments with significant cross-sell opportunities
  • Gained a missing detailed understanding of their customers’ values in relation to education, travel and personal development attitudes and behaviors
  • Results facilitated new messaging and sales strategies
  • Results helped developed detailed cross sell strategies for additional educational products
  • Determined the key marketing messages that best resonated with prospects and customers

Leading Business Publisher:  “Will our customers buy an online product that complements a printed research tool they currently use?”

Vantage Point Segmentation helped a leading business publisher understand the likelihood of customers and prospects in the construction and remodeling industries to use or have interest in their physical cost estimating books through buying an online subscription version of the service.

Results

  • Validated their current 5 segments but revealed that, for an online product, they actually only had 2 segments
  • Gained an understanding of their customers’ current use of technology and their propensity to use technology based tools and services
  • Justified the creation of an online product that customers would buy in addition to the printed version
  • Illustrated that over 65% of targets had a high likelihood of purchasing the new service
  • Helped formulate product features and rank them according to importance to their customers
  • Determined the key marketing messages that best resonated with prospects and customers
  • Discovered an annual additional revenue potential of approximately $130 million by revealing that a potential audience of 500K customers would pay approximately $260 per year for the service

Multi-Billion Dollar Technology Company:  “Who are our best customers and how often will they buy from us?”

A leading electronics manufacturer wanted to learn more about their current customers and their lifetime value. The survey discovered a potentially significant incremental revenue opportunity.

Results

  • Validated key segments
  • Reinforced current segmentation structure
  • Proved viral potential for product that could be translated to an additional 200K+ new opt-in registrations per year
  • Discovered customer propensity to purchase a supplies subscription program  a $90 million + revenue opportunity on an annual basis

Premiere Motorsports Facility:  “How can we tailor our website to best serve our customers?”

The most popular track on the NASCAR circuit wanted to improve their online and onsite customer experience in order to increase the fan base and generate new revenue.

Results

  • Received over 44% response rate to the survey, an unheard of figure as it is normally in the low single digits
  • Uncovered that their fan base is very viral with over 33% of respondents stating they have referred more than 20 people to track and NASCAR events
  • Quantified spend opportunity for fans, spending up to $10K per year on racing related items
  • Discovered key improvements and features needed on their website to increase customer satisfaction
  • Discovered key value added features needed in the racing experience to improve customer satisfaction
  • Benchmarked customer satisfaction of both the online and onsite experience on over 7 key factors including pricing, lines, and key race venue information
  • Pinpointed additional ticket bundling sales opportunities that could result in incremental millions in annual revenue

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Results

li_arow Mobile Entertainment Company

li_arow Leading Internet Educational

li_arow Leading Business Publisher

li_arow Multi-Billion Dollar Technology

li_arow Premiere Motorsports Facility

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