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Do you know who your customers are? What they like? How they think and what motivates them? Do you understand the needs and attitudes that drive their behavior?[/vc_column_text][vc_column_text]Vantage Point’s exclusive Segmentation process reveals factors that motivate your audience to make purchase decisions, allowing you to reach them with ease and efficiency.
Traditional segmentation typically looks at only a single dimension of interest – which is not defined clearly enough to uncover predictive information about consumers. By contrast, Vantage Point Segmentation is designed to fully reflect the complexity of consumer decision making by utilizing a comprehensive, multi-dimensional approach to reveal three key factors that drive consumer purchase and usage decisions: needs, attitudes, and behaviors.[/vc_column_text][vc_separator border_width=”2″][/vc_column][vc_column width=”1/3″][vc_column_text]
Results
Mobile Entertainment Company
Leading Internet Educational
Leading Business Publisher
Multi-Billion Dollar Technology
Premiere Motorsports Facility
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What is Segmentation ?
Segmentation is a marketing methodology that allows you to identify customers with similar characteristics and needs (segments) and then create targeted marketing strategies to reach those groups.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]
Precise Execution
Precisely executed, segmentation allows you to focus your offers and marketing communications to dramatically increase the probability of turning potential customers into loyal customers .[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]
Who We Are
Z to A Marketing is a premiere marketing and services firm in the e-commerce, online marketing industry, and traditional direct response marketing space.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Companies We’ve Worked With
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